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Fraunhofer Fokus, Norigin Media develop OTT ad replacement platform

Tuesday 8 December 2020 | 17:24 CET | News
The Fraunhofer Institute for open communication systems (Fokus) said it has developed a new advertising system for pay-TV operators, in partnership wit the Scandinavian company Norigin Media. The over-the-top (OTT) ad tech will provide pay-TV operators with the ability to identify ads on premium streaming services and replace them with advertising aimed at specific target groups.

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Categories: Broadcast & Satellite / Internet
Companies: Fraunhofer Fokus / Norigin Media
Countries: World
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