Free replaces Tigo brand in Senegal, launches new 4G+ plans

News Wireless Senegal 1 OKT 2019
Free replaces Tigo brand in Senegal, launches new 4G+ plans

The second largest mobile operator in Senegal has launched services under the Free brand, which will replace Tigo. New commercial offers are now available and the Free brand identity is live on the operator’s website. Free’s portfolio will include mobile plans targeting both the consumer and B2B segments, alongside mobile money services. The operator is marketing a 4G+ network with coverage in Dakar and most regional capitals, promising the fastest mobile data speeds in Senegal.

The information unveiled on Twitter shows that the range of mobile plans will start at XOF 1,000 for the Pack Gaindé, which will include 30 call minutes and 2 GB of data with unlimited access to WhatsApp (30-day validity).

For XOF 1,500, customers can opt for 180 call minutes, alongside the same data allowance as the Pack Gaindé, while a third plan priced XOF 6,000 will include 800 call minutes and 20 GB of data, also with unlimited access to WhatsApp. Additionally, Free will offer a XOF 10,000 plan targeting travellers, offering a roaming allowance valid in four countries (France, Ireland, Switzerland, and Italy).

Tigo Senegal was sold by Millicom to the Saga Africa Holdings consortium last year. One of the three new owners is Iliad founder Xavier Niel, through his NJJ private holding company. Niel's two partners are Teyliom Group, owned by Senegalese entrepreneur Yerim Sow, and Sofima, the telecom investment vehicle of Axian Group (controlled by the Hiridjee family).

Free Senegal will be led by Mamadou Mbengue, who replaced Mass Thiam as CEO of the former Tigo operations in February.

Categories:

Wireless,  Mobile

Companies:

Tigo Senegal,  Free Senegal

Countries:

Senegal

Tags:

Voice services, Data services, Launch, Consumer, Enterprise, 4G - LTE, Pricing, Marketing - Branding

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