FreedomPop has signed an agreement with a Dutch mobile operator to launch its services in the country. FreedomPop's representative in Europe, Nicholas Constantinopoulus announced the news at the Telecompaper Mobiel 2014 conference and said more details will be announced in the coming days. FreedomPop announced in July an agreement with Base, the Belgian subsidiary of Dutch operator KPN, to launch its services in Belgium. At the time it said it was planning a launch in the Netherlands for early 2015.
He said the company plans to work with a similar 'freemium' offer in Europe to what it uses in the US, although the exact details can vary by country. Similar to companies such as Spotify, Skype and Dropbox, FreedomPop has shown the freemium model can work. Within two years of launching in the US, FreedomPop was already profitable. Customers taking its free services are likely to switch to a paid plan within five months. The company reached a rate of conversion to paid services of 80 percent in August 2013 and this has since stabilised at around 75 percent. With most of the customer service taking place online, costs remains low. In addition, new services and features are added almost every month in order to boost ARPU and attract new users.
