FreeWheel confirms StickyAds acquisition

Tuesday 10 May 2016 | 08:44 CET | News
Comcast video ad management solutions provider subsidiary FreeWheel has confirmed its acquisition of French video supply side platform StickyAds.tv. The latter offers publishers software to build, run and operate their own private exchange. FreeWheel said the acquisition will create an end-to-end solution enabling clients to manage video inventory across all screens and access demand from any demand channel, while ensuring a brand-safe, TV compliant experience. The acquisition price was not disclosed. Separately, Les Echos reports that the FreeWheel paid USD 110 million for StickyAds,

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Internet
Companies: Comcast / Freewheel / StickyAds.tv
Countries: France / United States
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.