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French broadcaster Canal Plus launches 'beep' ad campaign

Monday 14 October 2019 | 19:19 CET | News
Canal Plus announced a new advertising campaign to raise awareness of its streaming services, as well as publicising the inclusion of Netflix within its pay-TV offering. Created by BETC, the three new commercials share a common theme. Each mention of 'Netflix' is 'censored' with a loud beep, playing on the idea that Canal Plus wants to talk about Netflix without making reference to the well-known streaming platform.

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Categories: Broadcast & Satellite / Internet
Companies: Canal Plus
Countries: France
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