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German Ad Alliance introduces ATV format SwitchIn Masthead on linear TV

Wednesday 25 March 2020 | 09:14 CET | News
The German organisation Ad Alliance, responsible for marketing campaigns for IP Deutschland, G+J EMS, smartclip and Spiegel Media, said that it has introduced the newly developed, addressable TV (ATV) format SwitchIn Masthead on linear TV for the first time. Ad Alliance's first client for the new TV campaign in the car maker Opel. With the marketing campaign, Opel targets a group of consumers wishing to purchase products but simultaneously protect the environment. 

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Categories: Broadcast & Satellite
Companies: RTL / Sport 1 / Vox / Welt Group
Countries: Germany
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