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German pubcaster NDR seeks programme sponsors to boost income

Thursday 7 January 2021 | 17:11 CET | News
German public broadcaster Norddeutscher Rundfunk (NDR) plans to add sponsor notices in future in TV and radio programs, Medienkorrespondenz reports. NDR Media, the subsidiary responsible for advertising sales, has been trying for several weeks to win over companies to sponsor programmes. NDR Media is looking for sponsors in weather, sport and entertainment programmes on its radio and television services. 

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Categories: Broadcast & Satellite
Companies: ARD / NDR / ZDF
Countries: Germany
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