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Wireless

GfK study for Telekom Deutschland, Google finds increasing ROPO behaviour

Tuesday 12 September 2017 | 11:04 CET | News
GfK has conducted a study on the consumer behaviour research online, purchase offline (ROPO) titled "ROPO Study 2017 for DSL and the Mobile Market" for Telekom Deutschland and Google. The survey looked at the habit of conducting preliminary online research before signing a new or extended contract for mobile pre-paid and post-paid services, or for new DSL contracts.

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Categories: Internet / Mobile & Wireless
Companies: Google / Telekom Deutschland
Countries: Germany
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