Global smartphone sales slump 9% to 400 mln in Q4

Friday 2 February 2018 | 14:25 CET | News

Worldwide smartphone shipments shrank from 438.7 million to 400.2 million in the final quarter of 2017, according to the latest data from Strategy Analytics. Describing the decline as the biggest annual fall in smartphone history, the report said longer replacement rates, fewer operator subsidies and a 16 percent collapse in the China market were the driving factors. However, on a full-year basis, global smartphone shipments topped 1.5 billion units for the first time after growing 1.3 percent year on year, compared to annual rises of 3.3 percent and 12.3 percent in the previous two years.

In terms of vendors, Apple pushed Samsung into second place in the October to December period, selling 77.3 million smartphones worldwide for a 19.3 percent share of the market, down 1 percent from 78.3 million in Q4 2016. Although holiday sales were boosted by robust iPhone X demand, the report noted that iPhone volumes have in fact declined on an annual basis for 5 of the past 8 quarters. Samsung dipped 4 percent annually and shipped 74.4 million smartphones for an 18.6 percent market share worldwide in the fourth quarter, up slightly from a 17.7 percent share a year earlier.

Third-placed Huawei maintained its 10.2 percent global smartphone market share in Q4 2017, selling 41.0 million devices, 4 million less than a year earlier, followed by Oppo on 29.5 million and a 7.4 percent global share. Xiaomi continued its rise in fifth place, shifting 27.8 million units and more than doubling its global smartphone share to 6.9 percent in the final quarter of 2017, up from 3.4 percent in Q4 2016. 

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