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Google AdSense changes user consent policy for EU visitors

Tuesday 28 July 2015 | 12:10 CET | News
Google has launched a new user consent policy for all website publishers using its AdSense, DoubleClick and DoubleClick Ad Exchange services. The company said the new policy was introduced to comply with European Union laws and affects all publishers who have an audience anywhere in the EU. Under the new policy, publishers will have to request EU end users' consent to access and store their data. "It has always been Google's policy to comply with privacy laws, so we've agreed to make certain changes affecting our own products and partners using Google products," said Google in a blog post,

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Categories: Internet
Companies: DoubleClick / Google
Countries: World
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