Google and Facebook up to 70% of online advertising in Spain

Tuesday 27 July 2021 | 14:17 CET | News
The extent to which Google and Facebook dominate Spain's online advertising market was revealed in a report from markets and communications regulator CNMC. Citing data from 2019, the study showed that the overall market grew 20 percent year on year to EUR 3.45 billion, exceeding the traditional media (TV, press and radio) total of EUR 3.20 billion.

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Categories: General
Companies: Amazon / Apple / CNMC / Google / Microsoft / YouTube
Countries: Spain
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Facebook to limit ads to young people

Published 28 Jul 2021 14:07 CET | World
Facebook announced a series of changes to its Instagram platform, including defaulting young people under 16 into private ...

Spain's CNMC opens antitrust probe into Apple and Amazon

Published 02 Jul 2021 09:15 CET | Spain
Spain's communications and markets regulator CNMC has announced the launch of an investigation into possible anti-competitive ...

Spain's BBVA using Telefonica digital marketing technology

Published 21 Jan 2021 15:30 CET | Spain
Telefonica said financial services provider BBVA has become the first company in Spain to implement its 'Tailor-made Ads' service ...

Spanish daily TV viewing rises to over 4 hours per person in Q2

Published 26 Nov 2020 14:50 CET | Spain
TV viewing hours in Spain continued to rise significantly in the second quarter of 2020 due mainly to the country's strict ...

Spain to impose tax on OTT platforms to fund local audiovisual production

Published 09 Nov 2020 11:23 CET | Spain
The Spanish government is set to bring in legislation that would impose a 5 percent tax on OTT platforms including Netflix, HBO, ...

CCIA participates in Spanish online advertising probe

Published 27 May 2019 10:28 CET | Spain
Brussels-based Computer & Communications Industry Association (CCIA) announced that it submitted comments to a public ...

Spain watchdog launches public consultation into online ad market

Published 25 Apr 2019 16:21 CET | Spain
Spain's communications regulator CNMC has launched a public consultation into the country's online advertising market. The aim is ...