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Google offers new Chrome techniques to replace ad cookies, improve privacy

Tuesday 26 January 2021 | 11:28 CET | News
Google said tests of new techniques developed on its Chrome browser may provide advertisers with a promising alternative to invasive cookies to reach their audiences. The tests are part of its 'Privacy Sandbox' started in 2019 to phase out the use of third-party cookies on Chrome and improve personal data protection on ad-supported websites. 

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Categories: Internet
Companies: Google
Countries: World
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