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Google to drop content categories from ad auctions to comply with privacy law

Friday 15 November 2019 | 08:59 CET | News
Google has agreed to changes in its real-time bidding system for advertisers to protect personal data better. Starting in February 2020 it will no longer include contextual content categories in the bid requests sent to buyers participating in the auctions. This follows talks with regulators on compliance with local data protection regulations.

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Categories: Internet
Companies: Google
Countries: World
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