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Half of German social media users cannot differentiate ads from editorial content - Bitkom

Tuesday 17 July 2018 | 13:01 CET | News
Nearly half of social media users in Germany (48 percent) have difficulties differentiating between advertisements and editorial content on social networks, according to a new study of 1,212 internet users over the age of 14 by the German digital association Bitkom. The figure rises to 56 percent among internet users between the ages of 14 and 29 years, while 40 percent of users between the ages of 50 and 64 and 40 percent of those over the age of 65 said they had trouble telling advertisements apart from other content on such platforms.

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Categories: Internet
Companies: Bitkom
Countries: Germany
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