Hi promotes 4G with 'Bye Bye WiFi' campaign

Monday 9 September 2013 | 10:27 CET | News
Dutch mobile services provider Hi has launched a new marketing campaign focusing on the advantages of 4G over Wi-Fi. The ads say 'Bye Bye WiFi. See you impossible passwords. Toodaloo endlessly searching for available networks'. The campaign follows the launch on 02 September of its new 4G plans. Hi said its research shows that young people want to be online all the time. Its bundles of 3 or 6 GB ensure they won't exceed their monthly allowances or have to search for Wi-Fi. Hi's parent company KPN is planning to launch later this year a partnership with Fon to give KPN customers access to

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Categories: Mobile & Wireless
Companies: FON / Hi / KPN
Countries: Netherlands
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