Honor, the consumer smartphone brand spun off by Huawei in November, has unveiled its new V40 5G flagship phone together with a revamped branding strategy. The brand acquired by a Shenzhen-based consortium at the end of last year confirmed partnerships with suppliers such as AMD, Intel, MediaTek, Micron Technology, Microsoft, Qualcomm, Samsung, SK hynix and Sony. It also said it would be focusing on three key pillars – "All Scenarios, All Channels and All People" – while continuing to embrace its “1+8+N” product strategy and work closely with leading service providers all over the world.
The new V40 (or View 40) flagship, the brand's first post-Huawei phone, features a 6.72-inch OLED screen with a 120Hz refresh rate and is powered by a MediaTek Dimensity 1000+ 5G-ready processor. It comes with a 4,000mAh battery that can be charged wirelessly at 50W or at 66W with a cable, and a 1/1.56-inch 50-megapixel main camera offering enhanced low-light performance and 4K videos plus dual front-facing cameras in a 32MP+16MP combination.
Honor said the V40 will initially be launched in China with prices starting at CNY 3,599 for a model with 8GB of RAM and 128GB of storage, rising to CNY 3,999 for 256GB. The company did not confirm whether it will be available in other markets but website The Verge reported that the international “View 40” version of the V40 may be able to ship with Google services on board, allowing Honor to sell phones in Western markets where it will not have to rely on Huawei’s AppGallery.
