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Wireless

Huawei plans US launch campaign

Wednesday 4 March 2015 | 10:14 CET | News
Huawei plans to launch its smartphones and wearable devices in the US this year. The company's launch campaign will encompass traditional advertising, online promotion and sports team sponsorships, Huawei's US spokesman Bill Plummer told Reuters. In December, it touted its new Honor 6 Plus phone on a billboard in New York's Times Square. Plummer said that was "a sign of things to come." Product launches, including its just announced smartwatch, are planned with carriers as well as direct-to-consumer sales online through websites such as gethuawei.com. Huawei said in 2013 it would focus on

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Categories: Mobile & Wireless
Companies: Huawei China
Countries: United States
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