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Wireless

Huawei to invest USD 300 mln in consumer marketing in 2014

Sunday 27 April 2014 | 17:12 CET | News
Chinese company Huawei expects to invest USD 300 million in global marketing activities during 2014, Reuters reports citing Shao Yang, Huawei's vice president of marketing for its consumer business. The company expects to launch a marketing campaign to expand its smartphone brand awareness, by directly targeting its customers through retail and online selling and cooperation with other carriers. Separately, the Want China Times reports that Huawei has launched an e-commerce site targeting consumers in China. The website will be used as a channel for the sale of Huawei products and for

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Categories: Mobile & Wireless
Companies: Huawei China
Countries: China / World
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