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Hulu introduces Pause Ad advertising service

Friday 1 February 2019 | 08:46 CET | News
Hulu introduced Pause Ad, an advertising service which provides a non-intrusive, viewer-initiated ad experience. The service is non-disruptive and viewer-initiated and appears when a viewer pauses the content they're watching. This high-impact ad execution currently consists of two elements: ad creative supported by contextually relevant messaging along with a background gradient to distinguish the ad from the content scene.

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Categories: Broadcast & Satellite / Internet
Companies: Hulu
Countries: United States
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