Hulu owners committed to sale

Nieuws Breedband Verenigde Staten 7 JUL 2011
Hulu owners committed to sale
Walt Disney CEO Robert Iger said that the owners of Hulu are "committed to selling". In an interview at an investment conference in Idaho, he told Bloomberg that "there's a lot of interest" in the online TV service. Hulu's owners include Disney, News Corp and NBC Universal. Bankers for Hulu have met with Google, Yahoo and as the company explores a sale, people familiar with the process said last week. The 10-12 potential bidders Morgan Stanley and Guggenheim Partners have reached out to also include AT&T. Hulu may fetch more than USD 2 billion, according to data compiled by Bloomberg and SNL Kagan. Under a new owner, Hulu may also gain capital to acquire more films and TV shows and challenge Netflix, the dominant subscription streaming service. Hulu said separately that it is quickly approaching 1 million subscribers for its Hulu Plus paid service. Customer numbers are growing faster than expected, with June net additions more than April and May combined. Hulu expects to hit 1 million subscribers before the end of the summer, whereas it previously targeted year-end for the milestone. The company is also expanding the number of connected devices carrying the paid service, adding 25 million in the last 90 days for a total installed base of over 100 million devices able to show Hulu Plus. Overall Hulu said it's on track for half a billion dollars in revenue this year.

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