0
Broadband

Hulu to launch new targeted ads system in the fall

Wednesday 26 August 2015 | 11:25 CET | News
Video streaming service Hulu will in the fall provide smarter advertising with the launch of a new programmatic system for marketers. The system will combine media automation with data-informed targeting and make Hulu's premium video inventory across all platforms (desktop, mobile and connected TV) available in programmatic offering for the first time. With Hulu carrying a lighter commercial load than traditional TV, the new system will enable the delivery of more relevant ads to each viewer. Ads on Hulu are unskippable, and marketers are only charged for ads viewed to 100 percent completion.

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Broadcast & Satellite / Internet
Companies: Hulu / Oracle
Countries: United States
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

PT Inovacao enables advertising segmentation for Meo

Published 05 Jan 2016 10:43 CET | Portugal
Portugal's PT Inovacao has designed and implemented the 'Banner TV Menu - Segmentation' project for Portugal Telecom's pay-TV ...

Time Warner in talks to buy 25 percent of Hulu - report

Published 13 Nov 2015 09:37 CET | United States
US streaming video service Hulu is trying to sell a stake to Time Warner in a deal that would value Hulu at over USD 5 billion ...

Hulu kijkt naar markten buiten VS

Published 06 Oct 2015 09:43 CET | World
De Amerikaanse streaming videodienst Hulu bekijkt in hoeverre het zijn dienst buiten zijn thuismarkt kan gaan uitrollen, maar ...

Hulu wins 'The Last Man on Earth' streaming rights

Published 29 Sep 2015 11:14 CET | United States
Streaming TV service Hulu has signed a deal with Twentieth Century Fox to secure the streaming rights to all past episodes of FOX ...

Hulu introduces ad-free streaming option

Published 03 Sep 2015 08:31 CET | United States
US VoD service Hulu is introducing a new ad-free subscription to its streaming service. Hulu will be available commercial-free ...

FreeCast makes Rabbit TV channels available on Facebook

Published 02 Sep 2015 21:41 CET | United States
US streaming TV start-up FreeCast has launched a new Facebook app called Rabbit TV Lite. Over 500 streaming channels from Rabbit ...





Calendar   /   Industry Events

27 Jan Uptime
28 Jan Samsung Electronics Q4 2020
28 Jan Crown Castle Q4 2020
28 Jan Skyworks fiscal Q1
28 Jan Rogers Communications Q4 2020
28 Jan Juniper Networks Q4 2020
28 Jan Comcast Q4 2020
28 Jan 8x8 fiscal Q3
29 Jan Airtel Africa Q4 2020
29 Jan Charter Communications Q4 2020
29 Jan Ericsson Q4 2020
29 Jan Telia Q4 2020
29 Jan NEC fiscal Q3
01 Feb Cirrus Logic Q3
01 Feb On Semiconductor Q4
01 Feb NXP Semiconductors Q4 2020
01 Feb Harmonic Q4 2020
02 Feb Lumentum fiscal Q2
02 Feb Amazon.com Q4 2020
02 Feb Alphabet Q4 2020
02 Feb Viavi fiscal Q2
02 Feb FireEye Q4 2020
02 Feb Telenor Q4 2020
02 Feb Vodacom fiscal Q3
02 Feb Tele2 Q4 2020
03 Feb Aviat Networks fiscal Q2
03 Feb Turk Telekom Q4 results
03 Feb Qualcomm fiscal Q1
03 Feb Netgear Q4 2020
03 Feb Adtran Q4
::: More Calendar Items