Iflix hires Saad as new MENA CEO

Friday 24 November 2017 | 08:58 CET | News

VOD service Iflix has announced the appointment of John Saad as its new CEO of MENA. Saad worked previously for telecom operators including Mobily in Saudi Arabia and Vodafone in Egypt and Qatar. He counts more than fifteen years of commercial and marketing experience in the mobile telecommunications sector.

Current head of Iflix MENA, Nader Sobhan, will shift to a new global role as strategic advisor, a statement said. Sobhan started the company's operations in MENA, scaling up to a team of 74 employees in eight operating markets within nine months. Since its launch in June, Iflix has expanded its footprint across eight markets and established a joint venture with Zain to make Iflix's service available to Zain's 47 million customers.

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