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Wireless

IKEA introduces Bluetooth beacons at Graz branch

Tuesday 12 May 2015 | 13:38 CET | News
Home furnishings company IKEA is launching a trial introduction of Bluetooth beacons to trigger the delivery of messages directly to consumer smartphones while they shop at the branch in Graz. Twenty-eight devices have been installed at the store. The basis for the use of beacons is the IKEA Family app, which recognises that the customer is at the store, and sends messages at specified locations within the shop; for instance at the checkout, the app reminds the customer to use their membership card.

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Categories: Mobile & Wireless
Countries: Austria
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