IKEA introduces Bluetooth beacons at Graz branch

Tuesday 12 May 2015 | 13:38 CET | News
Home furnishings company IKEA is launching a trial introduction of Bluetooth beacons to trigger the delivery of messages directly to consumer smartphones while they shop at the branch in Graz. Twenty-eight devices have been installed at the store. The basis for the use of beacons is the IKEA Family app, which recognises that the customer is at the store, and sends messages at specified locations within the shop; for instance at the checkout, the app reminds the customer to use their membership card.

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Categories: Mobile & Wireless
Countries: Austria
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Ikea brengt smart home naar de massa

Published 22 Sep 2017 13:23 CET | Netherlands
Ieder jaar vernieuwt Ikea zijn producten en worden er gemiddeld 2.500 nieuwe producten toegevoegd aan zijn assortiment van ...

Ikea to start selling smart lighting products

Published 24 May 2017 12:50 CET | Sweden
Ikea said it plans to start selling lighting that is compatible with Amazon Alexa, Google Assistant and the Apple HomeKit ...

SK Telecom launches smart lighting beacons with CSR

Published 16 Jul 2015 11:19 CET | Korea, Republic of
CSR announced that its CSRmesh technology was used by SK Telecom to enable a range of smart LED lightbulbs which also function as ...

ABI: indoor locatiebepaling is vooral Bluetooth

Published 11 May 2015 11:30 CET | World
Indoor locatiebepaling in winkels is anno 2020 een miljoenenmarkt, stelt ABI Research. Het aantal winkels met indoor ...

Ikea to introduce desks, tables with Qi wireless charging

Published 01 Mar 2015 20:30 CET | World
The Wireless Power Consortium said home furnishings giant Ikea is adopting the Qi wireless charging standard for its bedside ...