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Wireless

'Iliad effect' intensifies ARPU fall in Italian mobile market in Q2

Monday 24 September 2018 | 08:50 CET | News
New research from Telecompaper casts fresh doubt on the long-term sustainability of the price war launched by Italy's mobile network operators following the market entry of low-cost challenger Iliad. The latest quarterly results show that Iliad's aggressive end-May launch offer of 30GB of mobile data plus unlimited calls and SMS for EUR 5.99 a month – immediately countered by a slew of similar data-led offers from TIM, Vodafone and Wind Tre – is already hurting average revenue per user (ARPU) across the board.

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Categories: Mobile & Wireless
Companies: 3 Italia / Iliad Italia / Telecompaper / TIM / Vodafone Italia / Wind Tre
Countries: Italy
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