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Wireless

Italian mobile rates down 22% thanks to 'Iliad effect' - study

Tuesday 19 February 2019 | 09:26 CET | News
The average monthly price of an Italian mobile plan plunged by 22 percent in 2018, from around EUR 15 to EUR 12, according to a study conducted by price comparison site facile.it. The drop is wholly attributed to the market entry of France's Iliad at the end of May, whose aggressive launch offer of 30GB of mobile data plus unlimited calls and SMS for EUR 5.99 a month was immediately countered by a slew of similar data-led offers from TIM, Vodafone and Wind Tre.

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Categories: Mobile & Wireless
Companies: 3 Italia / Iliad Italia / Telecom Italia / TIM / Vodafone Italia / Wind Tre
Countries: Italy
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