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Wireless

Iliad Italia censured for '98% user satisfaction' ads

Thursday 5 December 2019 | 15:17 CET | News
Italy's self-regulatory advertising watchdog IAP has censured Iliad Italia for a recent TV ad campaign for its Iliad Giga 50 offer. The 15 and 30-second adverts for the operator's longstanding Iliad Giga 50 plan include the slogan "When you discover the truth, you see nothing else", backed by the claim that "98 percent of users are satisfied" with the service. The claim comes from a survey of 1,000 Iliad subscribers conducted in October by market researcher Doxa.

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Categories: Mobile & Wireless
Companies: Iliad Italia
Countries: Italy
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