0
Wireless

Iliad launch costs rivals EUR 300 million in first 4 months - study

Friday 25 January 2019 | 15:27 CET | News
The market entry of low-cost challenger Iliad cost its rivals around EUR 300 million in total revenues up to the end of third quarter, reports Corriere delle Comunicazioni, citing a Mediobanca study. Iliad grew to reach a nearly 3 percent market share via 2.23 million customers at the end of September, just a few months since unveiling its launch offer of 30GB of data, plus unlimited calls and SMS for EUR 5.99 a month. The new operator's disruptive effects also hurt average revenue per user (ARPU) figures across the board, prompting competitors such as Telecom Italia and Vodafone to create

Thank you for visiting Telecompaper

We hope you've enjoyed your free articles. Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Mobile & Wireless
Companies: Fastweb / Iliad / Telecom Italia / TIM / Tiscali / Vodafone / Wind Tre
Countries: Italy
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Wind Tre revenues fall to EUR 1.35 bln in Q1

Published 30 May 2019 13:38 CET | Italy
Italian operator Wind Tre posted total revenues of EUR 1.347 billion in the first three months of 2019, according to selected ...

Telecom Italia revenues down 3% in Q1, fibre clients soar to 6 mln

Published 21 May 2019 08:55 CET | Italy
Telecom Italia reported a 2.9 percent year-on-year decline in revenues to EUR 4.47 billion in the first quarter of 2019, hit by ...

Italian 4G tariffs cheapest in Europe at USD 19 a month - study

Published 17 May 2019 11:33 CET | Europe
Italy has become the cheapest country in Europe for residential 4G services thanks to the price war unleashed by the market entry ...

Iliad impact 'starting to moderate' - Vodafone CEO

Published 15 May 2019 14:29 CET | Italy
The impact on the Italian mobile market of low-cost challenger Iliad is starting to wane and may soon stabilise, according to ...

Fastweb revenues up 4.5% to EUR 514 mln in Q1, hits 1.5 mln mobile subs

Published 02 May 2019 10:05 CET | Italy
Italian operator Fastweb reported first quarter revenues up 4.5 percent year on year to 514 million on the back of a 3.7 percent ...

Iliad being used as 'scapegoat' by rival operators - CEO

Published 03 Apr 2019 10:36 CET | Italy
Rivals are using the low-cost policy of Italian mobile operator Iliad Italia as an excuse for their poor performance, the ...

Wind Tre mobile clients down 8% to 27 mln on Iliad effect

Published 22 Mar 2019 10:03 CET | Italy
The mobile customer base of Italian operator Wind Tre plunged 8 percent year on year to 27.06 million at the end of 2018 due ...

Iliad grows to 2.8 mln customers in Italy, revenues hit EUR 125 mln

Published 19 Mar 2019 09:49 CET | Italy
France's Iliad described the performance of its Italian venture in the 7 months since launching as "a resounding commercial ...

Vodafone Italia may axe up to 1,130 jobs

Published 11 Mar 2019 16:18 CET | Italy
Vodafone Italia announced that it has begun negotiations with trade unions on a possible 1,130 redundancies after presenting its ...

Italy's Wind launches 100GB data, unlimited calls plan for EUR 18/mth

Published 04 Mar 2019 09:28 CET | Italy
The Wind brand of Italian operator Wind Tre has launched a new promotion for selected users that comes with 100GB of data at 4G ...

TIM, Intesa Sanpaolo bank sign SIM card distribution deal

Published 04 Mar 2019 09:10 CET | Italy
TIM (Telecom Italia) has signed an agreement with Italian bank Intesa Sanpaolo to strengthen the operator's distribution ...

Italian mobile rates down 22% thanks to 'Iliad effect' - study

Published 19 Feb 2019 09:26 CET | Italy
The average monthly price of an Italian mobile plan plunged by 22 percent in 2018, from around EUR 15 to EUR 12, according to a ...

TIM's Kena Mobile simplifies portfolio to EUR 7 and EUR 12 plans

Published 12 Feb 2019 10:01 CET | Italy
Telecom Italia's Kena Mobile low-cost brand has simplified its tariff portfolio to just two plans: a EUR 6.99 a month offer for ...

3 Italia offering 50GB, unlimited calls plan for EUR 7 a month

Published 11 Feb 2019 11:07 CET | Italy
The 3 Italia brand of operator Wind Tre has launched a new plan targeted at Iliad and other MVNO users, reports Mondo Mobile Web. ...

Fastweb full-year revenues up over 8% to EUR 2.1 bln on strong customer growth

Published 07 Feb 2019 11:34 CET | Italy
In its statement, Fastweb was keen to underline the performance of its mobile segment in what it described as a fiercely ...

Iliad Italia helping to boost sector investment - CEO

Published 06 Feb 2019 14:51 CET | Italy
Iliad Italia is helping to promote fresh investment in the domestic telecommunications sector as a whole with its low-cost ...

TIM launches unlimited daily data, voice, SMS bundles

Published 06 Feb 2019 11:04 CET | Italy
Telecom Italia (TIM) has launched a new targeted promotion offering unlimited data, voice minutes and SMS daily bundles, reports ...

Vodafone Ho Mobile launches new EUR 7/mth 50GB, unlimited calls plan

Published 04 Feb 2019 10:49 CET | Italy
Vodafone Italia's low-cost brand Ho Mobile has launched a new EUR 6.99 a month plan aimed at Iliad Italia, Kena Mobile and MVNO ...

Iliad Italia inks deal to use Inwit's towers

Published 04 Feb 2019 09:09 CET | Italy
Iliad mostly uses the Wind Tre network for 3G and 4G coverage and is continuing to work on its own proprietary network. In fact, ...

TIM offering up to 20GB bonus data for top-ups

Published 31 Jan 2019 14:19 CET | Italy
Telecom Italia (TIM) has launched a new promotion entitled 'Ricaria+ e Vinci 2019' under which all prepay customers can access ...

Italy's Wind offering prepay users 40GB for EUR 5/mth

Published 31 Jan 2019 14:08 CET | Italy
The Wind brand of Italian operator Wind Tre is attempting to win back former customers with three data-led special offers, ...

Italy's Wind reactivates 30GB/mth prepay plan

Published 29 Jan 2019 14:21 CET | Italy
The Wind brand of Italian operator Wind Tre has relaunched the Smart Limited Edition 30 Giga plan it first unveiled for a limited ...

Telecom Italia relaunches TIM Iron 50GB and unlimited calls offer for EUR 7/mth

Published 29 Jan 2019 09:16 CET | Italy
Telecom Italia (TIM) has relaunched its TIM Iron offer with 50GB of data and unlimited calls for EUR 6.99 a month, reports Mondo ...

Last week in telecoms: Vodafone in focus, German shares at big losses year-to-date

Published 28 Jan 2019 07:00 CET | Europe
The TP Stock Index European Telecom was down 1.2 percent in week 4. Vodafone (-8.3%) and Deutsche Telekom (-5.3%), the index's ...

Over 4 in 10 Italian internet users on 30Mbps-plus fixed broadband lines

Published 17 Jan 2019 15:29 CET | Italy
The number of Italians subscribing to fixed broadband lines offering speeds of 30Mbps and over increased to 41.4 percent of the ...

Wind Tre, Vodafone Italia hit hardest by Iliad entry in Q3 - study

Published 21 Dec 2018 08:47 CET | Italy
All three of Italy's main mobile network operators felt the disruptive effects of low-cost challenger Iliad in the third quarter, ...

Iliad Italia launches with 30GB plan for EUR 6 a month

Published 29 May 2018 12:21 CET | Italy
French operator Iliad has launched its Italian mobile operation under the Iliad brand, promising to revolutionise the market with ...





Calendar   /   Industry Events

21 Oct Logitech fiscal Q2
21 Oct Brand Marketing and Digital Summit
21 Oct Report: Dutch TV-Video Market 2019-Q2
22 Oct Grameenphone Q3 2019
22 Oct Snap Q3 2019
22 Oct DNA Q3 2019
22 Oct Calix Q3 2019
22 Oct MWC Los Angeles 2019
23 Oct Orange Belgium Q3 2019
23 Oct Telenor Q3 2019
23 Oct Millicom Q3 2019
23 Oct Rogers Communications Q3 2019
23 Oct Microsoft fiscal Q1
23 Oct Netgear Q3 2019
23 Oct Annual Customer Service Summit
24 Oct Netia Q3 2019
24 Oct Comcast Q3 2019
24 Oct Nokia Q3 2019
24 Oct Juniper Networks Q3 2019
24 Oct Norwegian telecoms market H1 report
24 Oct Smith Micro Q3 2019
24 Oct Nordic Entertainment Q3 2019
24 Oct Amazon Q3 2019
24 Oct HKBN fiscal FY
24 Oct Verisign Q3 2019
24 Oct STMicroelectronics Q3 2019
24 Oct Maxlinear Q3 2019
24 Oct Televisa Q3 2019
25 Oct Shaw Communications fiscal Q4
25 Oct Charter Communications Q3 2019
::: More Calendar Items