0
Wireless

Iliad promoting Giga 100 offer with Milan book installation

Monday 12 April 2021 | 11:08 CET | News
Iliad Italia has continued its unorthodox promotional campaign in Milan by unveiling a giant red and white book structure in the city's iconic Piazza Duomo to advertise its 'Giga 100' offer. After installing a 3-metre high packet of biscuits near the city's main train station, the operator's latest marketing venture developed in association with DDB Italia is a red-covered book with Iliad's logo and the title ""One Hundred Years of Gigas, Minutes and SMS" in reference to the classic novel "One Hundred Years of Solitude" by Gabriel Garcia Marquez.

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Mobile & Wireless
Companies: Iliad Italia
Countries: Italy
::: add a comment
This article is part of dossier

5G


Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Iliad inaugurates 19th Italian store in Rozzano

Published 19 Apr 2021 08:50 CET | Italy
Iliad Italia has inaugurated its latest own-brand physical store, in the town of Rozzano close to Milan. The space is located in ...

Iliad Italia brings SIM card machines to 50 more Unieuro stores

Published 12 Apr 2021 09:27 CET | Italy
Iliad has further expanded its Italian distribution network by installing automatic SIM card dispensing machines in 50 more ...

Iliad acquires 12% of Italian retailer Unieuro

Published 07 Apr 2021 08:52 CET | Italy
French telecommunications group Iliad said it has become the leading shareholder in Italian consumer electronics and household ...

Iliad unveils giant biscuit packet installation in Milan

Published 02 Apr 2021 14:07 CET | Italy
Iliad Italia has unveiled an installation in the shape of a giant packet of biscuits in Milan's Piazza Gae Aulenti at the heart ...

Iliad Italia prolongs EUR 10 plan with 100GB of 5G data

Published 31 Mar 2021 09:51 CET | Italy
Iliad Italia has decided to extend the 'Flash 100 5G' plan it launched at the start of the month beyond its 30 March deadline, ...

Iliad to open 19th Italian store in Rozzano

Published 25 Mar 2021 15:12 CET | Italy
Iliad Italia is set to open its latest own-brand physical store in the locality of Rozzano near Milan, reports website Mondo ...

Iliad Italia tops 7 mln clients, to launch fixed service in summer

Published 16 Mar 2021 11:07 CET | Italy
France's Iliad confirmed that its Iliad Italia subsidiary ended 2020 with over 7 million customers, having added nearly 2 million ...

Iliad Italia launches Iliad Express SIM distribution channel

Published 27 Jan 2021 09:03 CET | Italy
Iliad Italia said it is further expanding its distribution network with the launch of a new channel called Iliad Express to sell ...





Calendar   /   Industry Events

11 May Small Cells World Summit
13 May BT FY results
13 May Inwit Q1 2021
13 May Telefonica Q1 2021
13 May Alibaba Group Q1
13 May Poly fiscal Q4
13 May DZS investors day
14 May Japan Display FY results
14 May Telesat Q1
14 May Digi Communications Q1 2021
14 May Sohu.com Q1 2021
14 May Sogou Q1 2021
17 May Minim Q1 2021
17 May World Telecommunication and Information Society Day
18 May Iliad Q1 2021
18 May Vodacom FY results
18 May Vodafone FY results
18 May iQiyi Q1
18 May Baidu Q1 2021
18 May MTS Q1 2021
18 May Google I/O
19 May Analog Devices Q2
19 May TIM Q1 2021
19 May Cisco fiscal Q3
19 May Qualcomm 5G Summit
20 May Nkom 2020 telecoms statistics
20 May Poly investors day
20 May Deutsche Telekom Capital Markets day
20 May Shaw EGM on Rogers merger
20 May Telefonica Deutschland AGM
::: More Calendar Items