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Wireless

Iliad set to reach targets without disrupting Italian market - study

Tuesday 26 June 2018 | 10:36 CET | News
Newly-launched Italian operator Iliad is set to experience some success in the local market but won't "crush its opponents", according to a study by Standard & Poor's. The ratings agency said it expects Iliad to reach its one million customer target within a year, benefiting from Italy's large prepay customer base, which has low switching barriers. Its launch offer of 30GB of 4G data plus unlimited talk and text for EUR 5.99 a month will appeal to value-conscious, data-hungry customers looking for a simple and easy-to-understand proposition, said S&P, adding that the next few months will be

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Categories: Mobile & Wireless
Companies: Iliad
Countries: Italy
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