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Wireless

Iliad unable to use Free Mobile brand in Italy - Niel

Thursday 25 May 2017 | 11:13 CET | News
France's Iliad won't be able to use the Free Mobile brand it uses in other markets for its Italian mobile venture because the Free brand is already registered in the country, reports website SOS Tariffe, citing Iliad founder Xavier Niel. In a meeting with the press, the French company's billionaire founder and majority owner refused to disclose the name of the new operator but confirmed it wouldn't be Free. Niel previously announced that the new venture would look to attract Italian consumers with simple, transparent offers that had none of the hidden costs often charged in Italy.

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Categories: Mobile & Wireless
Companies: Free Mobile / Iliad / Telecom Italia
Countries: Italy
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