IMImobile SA launches mVideo

Thursday 8 March 2018 | 15:20 CET | News

IMImobile South Africa has announced the launch of mVideo, a high-resolution mobile video delivery system available across South Africa. mVideo allows mobile marketing and enterprise customers to streamline the creation and delivery of high-resolution video content across multiple communication and media channels, such as email (as attachments or a link to a cloud-hosted video), social media (Facebook, Instagram and Twitter), YouTube, and mobile app. 

The announcement follows the recent GSMA Mobile World Congress in Barcelona, Spain, where the demand for video delivery was identified as one of the key mobile trends. IMImobile’s South African customers use videos for in-store screen experiences, social media promotions, as well as the personalised distribution of video-based itemised bills and bank statements. With mVideo, a multi-channel video campaign starts life as a full-motion video which is then selectively compressed down for every device and distribution channel.

 All full-motion videos are produced in-house by IMImobile’s own Creative Studio that is solely focused on optimising video content for mobile and digital distribution channels.  IMImobile is a cloud communications software and solutions provider that enables companies to use digital technologies to communicate and engage with their customers. The company has helped to developed industry best practices by delivering country-specific mobile initiatives from mobile bank statements in South Africa to personalised marketing videos in the US.

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