ING acquires Qustomer loyalty programme

Monday 7 September 2015 | 16:43 CET | News
ING has acquired Qustomer, a start-up from Brussels active in customer loyalty programmes. It has 12 employees. Qustomer targets smaller businesses, such as the horeca sector as well as shops and health clubs. It provides a plastic customer card with QR code and a smartphone app to read the code and check accumulated points and the location of associated businesses in the Questomer programme. The app encourages customers to have their card scanned by an iPad each time they visit a participating business. ING did not disclose any financial details of the acquisition, nor its plans for

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Categories: Mobile & Wireless
Companies: ING Bank
Countries: Belgium
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