Instagram passes 1 bln users, launches long-form video service

Nieuws Mobiel Wereld 21 JUN 2018
Instagram passes 1 bln users, launches long-form video service

Instagram announced that it's passed 1 billion monthly active users, while launching a new service to watch long-form videos on the platform. The Facebook-owned app last reported 800 million users in September 2017.

The new service IGTV allows users to upload videos of more than 1 minute and up to one hour, and create their own channel for followers. The video are optimised to be viewed with the smartphone held vertically and include features such as instant play, sharing, personal recommendations and continue watching. IGTV can be used as a standalone app or from within Instagram on the app or web. 

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