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Intel cuts immersive content deal with Warner Bros for autonomous cars

Thursday 30 November 2017 | 11:31 CET | News
Intel cited recent transportation surveys which indicated the average American spends more than 300 hours per year behind the wheel. With the expansion of time an autonomous car could bring, immersive content could be presented in completely new ways, using in-cabin virtual reality (VR) and augmented reality (AR) innovations. For example, a fan of the superhero Batman could enjoy riding in the Batmobile through the streets of Gotham City. AR capabilities could render the car a literal lens to the outside world, enabling passengers to view advertising and other discovery experiences. 

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Categories: Broadcast & Satellite / Internet
Companies: Intel / Mobileye / Warner Bros
Countries: United States / World
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