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Italy's Serie A in football rights talks with Mediapro

Monday 29 January 2018 | 08:38 CET | News
Italy's top-tier Serie A football league has been negotiating with Spanish broadcaster Mediapro over a EUR 950 million bid for the rights to air football matches for the 2018-2021 seasons, according to the CEO of the league's advisor Infront. The move comes after bids from Italian broadcaster Mediaset and Sky Italia failed to reach the league's EUR 1.05-billion minimum threshold set for the deal. Although the league's representatives rejected Mediapro's initial offer, talks were launched that would last at least a week, said Infront CEO Luigi De Siervo, according to Reuters.

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Categories: Broadcast & Satellite
Companies: Mediapro / Mediaset / Sky Italia
Countries: Italy / Spain
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