Jumia says e-commerce gains traction in rural Kenya

Friday 22 April 2016 | 10:46 CET | News
Kenya's rural population is increasingly taking to the internet and placing orders online, catching up with their urban counterparts, an internal survey by Jumia Kenya has revealed. Urban traffic to the Jumia site stood at 77 percent in 2014 with rural traffic at 23 percent, while urban deliveries accounted for 61 percent and rural, 39 percent.

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Categories: Internet
Companies: Jumia
Countries: Kenya
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