KPN becomes main sponsor of Eredivisie football league

Friday 21 April 2017 | 10:13 CET | News
KPN has become a main sponsor of the top Dutch football league, the Eredivisie. It has partnered the league since 2014 but from the 2017-18 season will be a main sponsor for the next four years. KPN's green colour will appear in all the stadiums and during TV broadcasts. KPN's main rival Ziggo sponsors the Amsterdam club Ajax. 

KPN is already active in football services, such as its Goal Alert app and showing highlights. The live matches from the league are shown on the Fox Sports eredivisie channels, which last year revamped its distribution and pricing strategy. 

KPN previously sponsored the football league in 1990-2002, when its was known as the PTT Competitie, then the KPN Telecompetitie and then KPN Eredivisie. 

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