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KPN ends cooperation with Talpa, RTL, VodafoneZiggo on targeted TV advertising

Thursday 4 February 2021 | 09:38 CET | News
KPN has decided to discontinue its cooperations on addressable TV advertising. The carrier had worked on the matter with RTL, Talpa and VodafoneZiggo, but is now taking a step back, saying it has other priorities. "We have informed Talpa and RTL that our focus in the coming years will be on the accelerated installation of fibre optics, which is essential for the further digitization of the Netherlands. Custom advertising is not a priority now. We will of course keep an eye on developments", a spokesperson told Adformatie.

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Categories: Broadcast & Satellite
Companies: KPN / RTL / Talpa / VodafoneZiggo
Countries: Netherlands
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