The i-kids phone that KPN Netherlands launched last week, can be bought in a package at Belcompany for EUR 15.00, if the parents subscribe to a one or two year contract. A subscription on the GPS tracking and tracing service costs EUR 15.00 per month. The i-kids phone costs EUR 129.00 and comes with EUR 7.00 prepaid call credit. KPN and SF Alert expect to sell up to 50,000 i-kids phones and GPS subscriptions before next summer. Belcompany does not expect that the i-kids phone will be a huge success, and nor does it expect that children aged 8-9 will buy this phone. The primary market for the phone is parents that buy the phone for their children aged 6-7. In Korea, SK Telecom launched the i-kids phone one year earlier in the region of Seoul, which has about the same size in number of inhabitants as the Netherlands. After one year, SK Telecom sold an estimated 100,000 phones, and about 75,000 parents are currently subscribed to the service.
