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Broadband

KPN launches Play streaming service without ad campaign

Friday 20 November 2015 | 13:13 CET | News
KPN has launched its new streaming TV service, Play van KPN. Aimed at young people mainly, the subscription service combines live TV channels with on-demand content. Kjeld Beijer, the proposition manager at KPN, said he was not dissatisfied with the initial market reaction to the service. Speaking at a presentation at the Hilversum Mediapark, he declined to comment on how many subscribers have been signed up so far. No marketing campaign has been conducted yet for the service. The mobile app-based service, which also works with Chromecast, was tested with around 500 users earlier this year.

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Categories: Broadcast & Satellite / Internet
Companies: KPN
Countries: Netherlands
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