KPN reportedly mulling Hi brand repositioning

Friday 14 June 2013 | 10:14 CET | News
KPN Wants to reposition its youth brand Hi, All About Phones reported. During an internal meeting, KPN reportedly explained to staff some of the changes set to take place over the coming years. The operator feels it is back on the right track after reorganising the company, with less emphasis put on promotions and more on TV, smart phones and added value for the end user. During the meeting, director of consumer affairs Joost Farwerck said Hi was cannibalising the KPN brand too much and that it had to differentiate itself more from other brands. All About Phones cited unspecified sources

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Categories: Mobile & Wireless
Companies: Hi / KPN / Nu.nl
Countries: Netherlands
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