KPN to take over Hi sponsorship of web music video series

Monday 13 July 2015 | 16:10 CET | News
KPN is taking over Hi's sponsorship of the online show 'The Pickup'. The show 'Hi The Pickup' attracted over 3 million views on YouTube in the past year, prompting KPN to renew the partnership with Universal Music Group & Brands and Top Notch, despite the operator's recent announcement it's abandoning the Hi brand. The new season will include eight episodes, Universal announced. In the coming months, various artists will play for the new chauffeur in the series Braz their latest tracks, while they drive around in his Chevy Suburban. A video of their ride will form each episode of the series,

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Categories: Broadcast & Satellite / Internet
Companies: KPN / Spotify / Universal Music / YouTube
Countries: Netherlands
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