LG Electronics (LG) has introduced the LG Velvet smartphone. The device featurs a ‘Raindrop’ camera and a symmetrical, flowing form factor, LG said. LG Velvet will be the first device to implement the company’s new branding strategy for its mobile devices, “moving away from alphanumerical designations in favor of familiar and expressive names that will help the consumer capture the essence of the device best suited for his or her personality and ever changing trends”, the company said.
According to LG, the name “velvet” suggests “lustrous smoothness and premium softness, two key characteristics of the new phone”. Pricing and availability details are expected to be released soon.
