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Broadband

Liberty Global establishes Advanced Advertising, Data unit

Tuesday 31 March 2015 | 12:32 CET | News
Liberty Global will establish a new business unit to pursue big data opportunities and new advertising models following a review conducted over the last five months. The Advanced Advertising and Data Business Unit will explore and define ways in which Liberty Global can leverage its investment in advanced networks to generate ad and data related value. John Paul will assume the position of managing director of the Business Unit starting 1 April. Paul is a former development resource within the Liberty family and has held a number of emerging product roles in both Broadcast and Cable.

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Categories: Fixed
Companies: Liberty Global
Countries: Europe
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