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Liberty Global picks Cadent to provide addressable TV ad platform

Tuesday 4 December 2018 | 15:14 CET | News
Cadent was selected to provide an addressable TV advertising platform for Liberty Global. Cadent Advanced TV Platform will provide Liberty Global with an open advanced advertising framework capable of supporting multiple workflows from broadcasters and content providers. Cadent's cloud-based platform will enable Liberty Global to provide different targeted ads to households during the same program on behalf of broadcasters and content providers. The platform is designed to improve ad relevance and improve executional efficiency. Liberty Global subsidiary Virgin Media in the UK will be the

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Categories: Broadcast & Satellite
Companies: Cadent / Liberty Global
Countries: Europe / United Kingdom
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