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Lionsgate's Starz challenging Disney use of Star+ name in LatAm

Friday 11 June 2021 | 11:26 CET | News
The Starz pay-TV service owned by Lionsgate has filed a number of trademark infringement complaints in Latin America over Disney's forthcoming launch of its Star+ streaming service, according to court documents seen by website The Wrap. According to Starz, Disney's Star+ is too similar to its own 'StarzPlay' OTT service on phonetic grounds and could give rise to confusion among potential consumers. As a result, Starz has decided to launch infringement actions against Disney in Mexico, Brazil and Argentina.

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Categories: Broadcast & Satellite
Companies: Disney / Lionsgate / StarzPlay
Countries: Latin America
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