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Broadband

Loeb fronts 4K UHD ads for SFR's Zive STB

Monday 7 December 2015 | 09:37 CET | News
French operator Numericable-SFR has produced three commercials shot in 4K UHD featuring Rally driver Sebastien Loeb and YouTube stars Pat la Real and Aziatomik. France Mobile reports that the ads promote the operator's new UHD-enabled Box Fibre Zive STB. One ad shows Pat la Real in the passenger seat trying to keep his heart rate under 100 beats per second despite Loeb's frenetic driving. In another, Aziatik must think of movie titles using clues hidden along the course. They are both trying to pass their Box Fibre Zive 'driving licence'. The third ad shows off Loeb's spectacular driving

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Categories: Fixed
Companies: Numericable-SFR / YouTube
Countries: France
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