Majority of TV viewers are mainly focused on what's on TV

Thursday 23 January 2014 | 16:05 CET | News
Despite the prevalence of multitasking during everyday activities, most consumers are actually actively watching TV programming when their sets are on, according to a new survey from TiVo. Although many viewers report having multitasked at least once while watching TV, by, for example, browsing the internet (69%), cooking (48%), or chatting online (23%), more than three quarters (76%) of people surveyed report their primary focus is actually watching what's on TV. More than 45 percent of TiVo users and 35 percent of non-TiVo users said their attention was directed only towards TV, and not to

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Categories: Broadcast & Satellite
Companies: TiVo / Twitter
Countries: United States
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