0
Video

Majority of TV viewers are mainly focused on what's on TV

Thursday 23 January 2014 | 16:05 CET | News
Despite the prevalence of multitasking during everyday activities, most consumers are actually actively watching TV programming when their sets are on, according to a new survey from TiVo. Although many viewers report having multitasked at least once while watching TV, by, for example, browsing the internet (69%), cooking (48%), or chatting online (23%), more than three quarters (76%) of people surveyed report their primary focus is actually watching what's on TV. More than 45 percent of TiVo users and 35 percent of non-TiVo users said their attention was directed only towards TV, and not to

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Categories: Broadcast & Satellite
Companies: TiVo / Twitter
Countries: United States
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Millennials still prefer TV shows over other video content

Published 09 Dec 2015 14:49 CET | United States
Millennials still consume TV shows more than any other type of video content, even if they are not watching the content from a ...

Multitasking levels similar for live TV, DVR, streaming

Published 17 Sep 2015 23:02 CET | United States
The proportion of primetime TV viewing that also includes other activities (multitasking) is essentially the same for traditional ...

Slovenes above average for using internet while watching TV

Published 12 Jun 2014 13:35 CET | Slovenia
As many as 71 percent of Slovenes use the internet while watching TV at the same time, compared with the European average of 48 ...

TiVo to acquire Digitalsmiths

Published 29 Jan 2014 19:23 CET | United States
TiVo has announced it will acquire Digitalsmiths, a cloud-based content delivery and recommendation service. Digitalsmiths offers ...

Almost 90% of TiVo subscribers are "binge viewers"

Published 09 Jan 2014 20:28 CET | United States
Almost 90 percent of TiVo subscribers admit to binge-viewing in the past few months, having watched three or more episodes of a ...