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General

Masmovil unveils new 'Guuk' brand in Basque Country

Friday 3 July 2020 | 14:40 CET | News
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Spanish telecommunications group Masmovil, the country's fourth largest network operator, has launched a new brand called 'Guuk' in the Basque Country to compete with the region's dominant operator Euskaltel. A few weeks after Euskaltel embarked on a venture to conquer the rest of Spain with the Virgin Telco brand, Masmovil is seeking to gain a foothold in the Basque telecommunications sector with a simple mobile, fibre and convergent offer under the brand name Guuk (a play on the Basque word for "us").

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Categories: General
Companies: Guuk / Masmovil
Countries: Spain
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