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General

MediaMarktSaturn, Fnac launch European Retail Alliance

Thursday 30 August 2018 | 15:49 CET | News
Electronics retailers MediaMarktSaturn and Fnac have announced the launch of the European Retail Alliance (ERA) uniting nearly 100 parties in the consumer electronics industry in advance of the IFA trade fair kicking off in Berlin 31 August. The alliance should enable manufacturers to access a unique partnership with retailers as well as data on millions of European customers. MediaMarktSaturn and Fnac together have 2.3 billion customer contacts per year and annual revenues of over EUR 30 billion. MediaMarktSaturn's Chief Procurement Officer Klaus-Peter Voigt will serve as the ERA's CEO.

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Categories: General
Companies: Fnac / MediaMarktSaturn
Countries: Europe
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